COMMENCEMENT
YOI is a house music record label, booking agency and event group founded on May 25, 2018 in Moscow. The team is concentrated on promoting house culture in Russia. The emphasis is on music as a lifestyle - a the key link defining the path to all forms of art.
First of all, acting as a platform to support talented producers and DJs representing classical house sounding, the booking agency and management agency work worldwide, aiming at the best venues and communication with the most interesting musicians and promo groups. The classical sound of house music is transformed by the rhythm and lifestyle of Moscow, thus creating an individual handwriting in the music.
In addition to music, the YOI brand supports artists and designers, creating audiovisual collaborations, as well as bookings and management of its artists in this field. The project covers all spheres of house culture, including house dance. The generated individual handwriting in music continues to be developed by house dancers, acquiring new forms and movements.
Uniting all the components on one platform, the label always strives to create a unique atmosphere that distributes a positive vibe only. YOI - Good (Japanese). One word is enough to describe everything that the project carries.
First of all, acting as a platform to support talented producers and DJs representing classical house sounding, the booking agency and management agency work worldwide, aiming at the best venues and communication with the most interesting musicians and promo groups. The classical sound of house music is transformed by the rhythm and lifestyle of Moscow, thus creating an individual handwriting in the music.
In addition to music, the YOI brand supports artists and designers, creating audiovisual collaborations, as well as bookings and management of its artists in this field. The project covers all spheres of house culture, including house dance. The generated individual handwriting in music continues to be developed by house dancers, acquiring new forms and movements.
Uniting all the components on one platform, the label always strives to create a unique atmosphere that distributes a positive vibe only. YOI - Good (Japanese). One word is enough to describe everything that the project carries.
YOI VINYL ONLY SERIES
The start of the company marked the release of the first part of yoi vinyl only série - the foundational series of mixes defining the musical trend of the label.
These mixes are recorded by the headmaster of the imprint - Watsche.
These mixes are recorded by the headmaster of the imprint - Watsche.
YOIONWAX
YOIONWAX is a series of limited-edition vinyl only releases with an amazing unusual artwork - animated label, each one handmade by the label boss - Watsche. When the vinyl is spinning on the turntable, you just need to point your phone camera at it and the picture will be alive!
Here the music ceases to be just music, the vinyl record is no longer just a vinyl record, all the components merging together to form an art object, which at the same time is released in limited quantities.
The records are selling worldwide at recordstores Deejay.de, Juno, Redeye, Phonica, Technique Tokyo, Elevate Berlin, MTM Ibiza and many others.
Soon they, and not only, will be available at YOI RECORD STORE, but that's a bit later...
The full history of this special series is available in the section YOIONWAX.
Here the music ceases to be just music, the vinyl record is no longer just a vinyl record, all the components merging together to form an art object, which at the same time is released in limited quantities.
The records are selling worldwide at recordstores Deejay.de, Juno, Redeye, Phonica, Technique Tokyo, Elevate Berlin, MTM Ibiza and many others.
Soon they, and not only, will be available at YOI RECORD STORE, but that's a bit later...
The full history of this special series is available in the section YOIONWAX.
YOIDGTL
Digital releases by YOI are released on all digital music platforms.
There are two types of releases in this series: personal EPs by artists, and Sampler, which collects 10 tracks from various artists.
To work on the covers for YOIDGTL releases, designers from all over the world are involved to create unique images and animations as a collaboration with the label, which can be later purchased as posters or on clothing elements in the limited edition clothing collection of the brand - YOI LIMITED.
There are two types of releases in this series: personal EPs by artists, and Sampler, which collects 10 tracks from various artists.
To work on the covers for YOIDGTL releases, designers from all over the world are involved to create unique images and animations as a collaboration with the label, which can be later purchased as posters or on clothing elements in the limited edition clothing collection of the brand - YOI LIMITED.
YOI FREE DOWNLOAD SERIES
The focus of this series is defined by the support and release of tracks from young musicians, allowing them to assert themselves and receive strong support from listeners around the world, who are happy to download these tracks and share them with friends.
Tracks from this series are supported by the world stars of the house scene, for example, Jamie Jones, Dimmish, Suat.
Tracks from this series are supported by the world stars of the house scene, for example, Jamie Jones, Dimmish, Suat.
YOICAST
The YOICAST mix series features talented DJs from all over the world.
Every DJ can become a participant of the podcast, because one of the main lines of the label is to support and popularize talented young artists and, of course, to support already popular musicians and DJs.
Among the participants of this series are already Agustín (CL), Antja, Astre, Cosenza, J-Evans, Naomi Dasmoe, Tommaso Pizzelli and other musicians, and of course, this series includes a mix from label boss Watsche.
Every DJ can become a participant of the podcast, because one of the main lines of the label is to support and popularize talented young artists and, of course, to support already popular musicians and DJs.
Among the participants of this series are already Agustín (CL), Antja, Astre, Cosenza, J-Evans, Naomi Dasmoe, Tommaso Pizzelli and other musicians, and of course, this series includes a mix from label boss Watsche.
OUTRO
Search for new interesting locations, organization of YOI events in formats unusual for parties in Russia; uniting music, art, dance, lifestyle, fashion - all this moves the label to evolve, open up new and expand the boundaries of the already known.
Taking leading positions in the most significant music charts, cooperating with the world's best artists and promo groups,
YOI MUSIC COMPANY reaches new heights, holding a position of the best house label of Moscow and Russian scene.
Taking leading positions in the most significant music charts, cooperating with the world's best artists and promo groups,
YOI MUSIC COMPANY reaches new heights, holding a position of the best house label of Moscow and Russian scene.